Ovation applause 12 string guitar3/29/2024 Instead, Ovation finally purchased Hamer. No matter how hard they tried, Ovation’s repeated attempts to enter the solidbody electric area have failed. Instead, it purchased Guild.Īnother example is Ovation, the company that almost single-handedly created the acoustic/electric category and radically altered views about how acoustic guitars should be constructed. And Fender has never been able, on its own, to really succeed in marketing acoustic guitars. For instance, Martin has never been able to transfer its reputation for high-quality acoustics to electric guitars. ![]() Acurious phenomenon that ac-companies certain guitar compa-nies is an inability to translate success from one medium to another.
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